The Challenge
A boutique hotel on Montenegro's coast had a problem: they were manually sending WhatsApp messages to every guest with tour recommendations, restaurant suggestions, and local tips.While personalized, this approach was:
Time-consuming: Staff spent hours copying and pasting the same information to each guest
Inconsistent: Different staff members gave different recommendations
Unprofessional: Guests received long text walls that felt chaotic and disorganized
Limited: Only available during business hours late-night inquiries went unanswered. International guests expected instant, organized information, but the manual WhatsApp process couldn't scale with the hotel's growing reputation.
Key Pain Points:
- Inconsistent Guest Experience: No standardized way to present tours and experiences
- Missed Revenue: Guests browsing late at night had no access to tour information
- Unprofessional Image: Text-heavy WhatsApp messages didn't match the hotel's luxury brandMissed opportunities due to slow response times to inquiries
- Overwhelmed Staff: Front desk spent 3-4 hours daily sending repetitive WhatsApp messages